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- Twix
- Brand
- Twix
- YEAR
- 2026
- category
- Case Study
- Role
- Creator-Copywriter
- Awards
- —
problem
Twix’s iconic “Left vs Right” platform has lost cultural relevance. The brand needs to introduce its new positioning, “Two Is More Than One”, to a younger audience. Under-35s know Twix but don’t actively engage with or regularly choose it. Traditional paid media alone can’t effectively reach them. Twix needs a culturally relevant, shareable activation that makes “getting a good thing twice” meaningful.
insight
People don’t want two chocolates at the same time. They want the same enjoyment twice, at two different moments. The second bar should feel just as fresh as the first, no matter when it’s eaten.
execution
Twix redesigned experience with Twix AM–PM. Each bar is individually wrapped and paired with a citywide activation, allowing people to enjoy the first bar now and collect the second later, fresh, perfectly stored, and exactly as it was meant to taste.
Caseboard
PACKAGING
BOUTIQUES
OOH
VIDEO CASE
